Site+usage+tracking

Introduction
A site usage report (website traffic monitoring) is a summary of information relating to visits to a particular website. This can provide invaluable information to the owner of the site. Site usage statistics can include:
 * Site visits
 * Page hits
 * Time spent on site
 * Operating system / browser / computer type
 * Referring site
 * Country



Google Analytics Overview
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Task
Polly Moore runs a website selling a range of designer clothing. She wants to find out as much information as possible about how her customers are using her web site.

Suggest a resource for monitoring her web traffic, explain the information she can find out about her site and how this can have a positive impact on her business.